Digital Marketing Manager
Nov 4, 2021
On November 17, from 2:00 p.m. to 3:00 p.m., follow and listen to Nicolas Habert, COO de Bizon, and Antoine de Pitray, Senior Partner Manager at Amazon Ads, to understand advertising opportunities on Amazon.
Before that, here's a brief introduction to remind you of the importance of Amazon advertising:
83% of brands that advertise on Amazon Ads see their sales increase fourfold.
70% of consumers go no further than the first page of search results on Amazon.
You will understand, your success on Amazon depends on mastering consumer data. Understanding your target means offering them the best deal through personalized advertising.
Indeed, if you are a seller on Amazon, you absolutely must promote your brand and your products through Amazon Sponsored Ads. It's easier to reach your goals by setting a precise budget, including a CPC allowing you to improve your visibility and performance on Amazon.
Are you Convinced?
Before participating in our webinar, here is an immersion in the subject.
You are familiar with Google Ads. Amazon Ads allows sellers with a professional seller account or an active vendor account to serve advertising ads on the Amazon search page.
Find here the detailed Amazon Ads list.
Amazon Ads knows all of your customers' purchases on its platform. Thus, he can suggest that you anticipate their purchasing attention.
40% of purchases in 2020 on Amazon were due to thanks to the Amazon search engine. The platform surpasses Google because it allows greater visibility. You can position yourself on a highly competitive keyword at an attractive price. A significant element, especially for small structures wishing to start up and gradually invest in Amazon advertising.
To find the formats, I urge you to consult our article here.
Amazon's virtuous circle begins on November 17, 2021!
Understanding Amazon's algorithm is not easy, but if you can understand the complementarity between Owned Media, Earned Media, and Paid Media, you will become more visible in Amazon search results. It will also help you maximize your sales in record time.
During our Amazon Webinar: How Bizon doubled a brand's turnover in a few months via Amazon advertising, you will discover in detail the benefits of this virtuous circle.
If you are already an Amazon Ads user, you will quickly see the value of optimizing your content and promotional offers. Still, to do so, you need to dig deeper into the basics of each strategy.
In partnership with Payoneer, you will soon find an article on payment solutions, allowing you to sell on different marketplaces all over the world.