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5 steps to improve your SEO on Amazon

May 7, 2019

In this jungle of over 5 million sellers on Amazon, you will need to improve your ranking on Amazon by differentiating your products from those of your competitors in search results.

Optimize your Amazon listing will help you stand out from your rivals and maximize your sales with the aim of making a better profit.

To support you in your significant growth from your Amazon store, Bizon, the agency 100% dedicated to performance on Amazon delivers a few key steps to stand out from the crowd and use the best Amazon SEO.

Step 1: Analyze your market

The first essential step toimprove your ranking on Amazon is undoubtedly competitor analysis. There's nothing more effective than optimizing your product sheets and fine-tuning your Amazon SEO strategy.

Search for your competitors on Amazon and compare their product titles, images, bullet points, reviews and ratings with your own.

Take inspiration from best practices and take advantage of your competitors' weaknesses to offer more positive points.

Example: if numerous reviews of a your competitors' product sheet address a warranty that's too short on a product you also sell, take the opportunity to offer a longer one.

This first step will enable you to define a strategy to improve your referencing on Amazon.

Step 2: Optimize your product sheets

Visit product sheets are both a showcase and a sales tool. Their presentation is essential to encourage buyers to add your product to their shopping cart. They must be clear, impactful and effective so that in just a few minutes the user will have understood the benefits and functionalities of your product.

  • Product visuals: your products' visuals must comply with Amazon's image requirements. Pay close attention to the quality of the images you present, as well as their legibility for users. Don't forget that they must be as accurate as possible in terms of the product's appearance, and consistent in terms of the way it is displayed.

  • Title: follow the format recommended by Amazon, target your most impactful keywords and do not exceed the 200-character limit.

  • Bullet points: emphasize your product's strengths with the most relevant keywords. The 5 arguments must be simple, concise and precise and reassure potential customers. Please note that each bullet point is limited to a maximum of 200 characters.

  • Amazon product reviews: analyze product reviews to understand negative opinions and improve your offering. Amazon customers are very sensitive to comments that heavily influence their purchasing decisions. Stay alert!

Don't neglect this crucial step to improve your ranking on Amazon!

Step 3: Optimize your product description

Amazon product descriptions are an excellent way to boost your Amazon listing. With a freedom of 2000 characters, you can add a maximum of targeted keywords, talk about the usefulness of your product and offer examples of its use. You can also take the opportunity to reassure about your brand, its origin, its values, its quality...

Don't hesitate to format your text with paragraphs in bold or italics to emphasize a particular argument.

Bullet points are very limited in terms of characters, and can only contain a few keywords, descriptions will enable you to use more targeted words, which will only be beneficial for your Amazon referencing.

Step 4: Increase your product reviews

Amazon prohibits sellers from soliciting buyers to gather product reviews on their products in exchange for benefits (such as a promotion or discount), but you can circumvent this using various methods:

  • Flyers to encourage buyers to leave a review of your products. For example, you can offer them the opportunity to post a photo on Amazon with your product in action.

  • Send e-mails to your buyers confirming shipment of their order. Once you've received the product, you can take advantage of this exchange to invite them to give their opinion on the item and share their user experience.

  • The Amazon Vine program: wholesale suppliers also have access to this program, which offers the chance to win product reviews. Influencers with the most Amazon reviews will receive your product in exchange for their feedback.

Positive, verified reviews increase the visibility of your products in search results. This step is therefore essential for improve your ranking on Amazon.

Step 5: Classify and sub-categorize your product

When shopping on Amazon, filters allow buyers to target the products best suited to their needs. Carefully select your sub-categories by going to from the broadest to the most detailed to prevent your product from becoming invisible on a filter that matches it.

The product classifier is a tool offered by Amazon that lets you select the classifications for your products and download the file containing the values needed to best classify your offers.

This last point, often overlooked by users as being relatively complex, is a key step in improving your referencing on Amazon.

The purpose of these 5 steps is to give you an idea of how Amazon works, and to provide you with some tips on how to get the most out of Amazon and differentiate yourself from other vendors to sell more effectively.

At Bizon, we realize that you need the necessary resources within your company to carry out this in-depth work, and that's not always easy. That's why we offer turnkey service based on a team of experts 100% dedicated to Amazon who can help you improve your SEO and increase your sales. significant performance on Amazon.

Put your trust in us and this e-commerce platform will soon hold no secrets for you. Create a win-win partnership and increase your sales in the long term performance on Amazon!

Guillaume Rigallaud


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