E‑commerce news and best practices

We decrypt all the news about Amazon, e-commerce, and unveil the backstage of Bizon for you.

Optimize your product sheets with our analysis tool

On Amazon, the product sheet is a crucial lever for conversions. Working on it effectively is necessary to ensure good performance on the marketplace. However, it is also essential to meet Amazon's criteria.

Thomas Gueguen

computer screen with page source code and magnifying glass

The importance of Amazon Backend Keywords to boost your visibility

Working on your keywords is essential if you want your products to be optimally referenced on the marketplace, and your brand to stand out from the competition. But all too often, Backend Keywords are ignored, even though they play an essential role in Amazon SEO. In this article, you'll discover the importance of Amazon Backend Keywords and how to take advantage of them to boost your visibility!

Mathilde Coursimault

Amazon badges: Explanations and benefits

Amazon badges can appear on product sheets and results pages. They are far from inconspicuous, and have a major influence on purchasing behavior. In this article, you'll discover the winning strategies for obtaining the various Amazon badges and the benefits of each one.

Megan Shope

Amazon Brand Store: Ready for Black Friday?

Create an immersive experience, organize a strategic tree structure and event-driven store to boost your sales! Discover the keys to success for maximizing your visibility and sales on Amazon during this not-to-be-missed event.

Charlotte Uttscheid

Translation in Ecommerce: Beyond words, beyond borders

Translation goes far beyond simply converting words from one language to another on Amazon. Our article explores its crucial role in unlocking an untapped global customer base and boosting your sales. Dive into SEO optimization, cultural nuances and their impact on different markets.

Megan Shope

Illustration of three products on an Amazon page

Optimize your Amazon catalog to boost conversions

Discover how to turn your catalog into a symphony of conversions with powerful keywords, eye-catching images and engaging stories. Learn how to set the perfect price, manage customer reviews and offer the perfect shipping service.

Megan Shope

The 4 pillars for building a solid brand image on Amazon

This article reveals the four essential pillars that will enable you to stand out from millions of competitors. Learn how to define your brand identity, optimize your product sheets with impact, manage your reputation with flair, and promote your brand with retail media strategies.

Mathilde Coursimault

illustration of a camera taking a picture of a perfume

The power of product photography in elevating your Amazon sales

With high-quality product photos, the world of e-merchandising on Amazon becomes a boundless playground of possibilities, where captivating visuals ignite consumer curiosity, kindle desire, and ultimately drive unprecedented sales conversions.

Megan Shope

Master Amazon Prime and make the most of it to enhance your performance

Discover how Amazon Prime, with its millions of members worldwide and growing success, can transform your online sales performance. As a seller, learn how to make the most of this essential service to improve your visibility, credibility and sales.

Mathilde Coursimault

Do like Colgate and build customer loyalty on Amazon!

Building customer loyalty has become a must for Amazon sellers. But how do you go about it? In this article, we reveal two key tips that will help you boost your growth on the marketplace over the long term.

Léa Melendugno

Illustration of an open laptop on Amazon Video Creative Builder

Amazon Video Creative Builder: Videos in just 2 minutes!

Discover Amazon Video Creative Builder, a revolutionary tool that lets you create advertising videos in record time! Thanks to pre-designed templates, you can bring short videos to life to promote your brand and products on Amazon.

Charlotte Uttscheid

Having a hard time keeping your product listings live at all time?

Overwritten variations, sales authorization requests, disappearing content, product compliance issues, EAN exemption requests... All these issues unfortunately punctuate your daily life as an Amazon seller? Catalog blocks can have a major impact on your online performance, from reduced product visibility to lost sales and damaged brand reputation.

Léa Melendugno

2023 e-commerce calendar: Don't miss a single key date in the second half of the year!

Find out in this article what's in store for you over the next few months, and learn how to take advantage of these key moments to stand out from the competition and propel your brand to new heights.

Léa Melendugno

The power of Amazon reviews: Why they're more important than you think

Discover the power of Amazon reviews and why they're crucial for sellers. Here we explain how to get more reviews, deal with any negative reviews, and leverage influencer testimonials to boost your credibility and sales on the platform.

Megan Shope

Black Friday, Prime Day on Amazon, Christmas… The highlights belong to those who prepare early!

Preparing for those big moments on Amazon is like the future: it belongs to those who get up early! No matter how far along you are in managing your account, thinking through your strategy is key to reaching your next level of growth.

Léa Melendugno

Why you need to stay up-to-date on Amazon's policy changes to stay competitive

Staying informed of Amazon policy changes helps you stay competitive, protect your account, and improve the customer experience. In this article, we give you the keys to follow its evolution and stay one step ahead of your competitors!

Megan Shope

Increase your visibility with Amazon Brand Story

We tell you all about Amazon Brand Story, a powerful feature that allows you to develop an engaging and impactful brand story on the marketplace. By telling your brand story through images, videos and text, you can stand out from the competition, build customer loyalty and maximize sales.

Mathilde Coursimault

Amazon SEO vs. Google SEO: The differences to know to adapt your SEO strategy

Master the key differences between Amazon SEO and Google SEO and adapt your SEO strategy to maximize your online visibility. You'll discover how keywords, algorithms and content differ on each platform.

Mathilde Coursimault

How Amazon's social features are shaping creative commerce

Discover how Amazon's social features revolutionize e-commerce with immersive experiences and stronger brand communities. Explore Amazon Posts, Amazon Brand Profile, and Amazon Inspire, and unlock the power of creative commerce to foster brand loyalty and shape the future of online shopping.

Megan Shope

Amazon Business: Why choose Amazon's B2B service?

Maximize profits while reducing your costs? Amazon Business, the B2B platform is an option. Powerful account management tools, professional logistics services, detailed data and statistics, discounted rates for bulk orders... Amazon Business is a turnkey solution designed to save you time and money.

Mathilde Coursimault

Boost the visibility of your products on Amazon with videos!

Videos are essential for optimizing sales on Amazon. That's why we've developed a new video offer, the advantages and possibilities of which you'll find in this article.

Léa Melendugno

Amazon Brand Profile: Users can now follow your brand

Amazon Brand Profile offers you the possibility to increase your presence on the marketplace by inviting consumers to interact with your brand. Through this article, you will discover all its benefits and how to use it.

Mathilde Coursimault

Bizon GPT: A human revolution

Discover the tech tools developed by Bizon to identify the performance levers to work on and thus spend less time on data collection and processing and focus on high value-added tasks to make your Amazon account take off.

Charlotte Uttscheid

Amazon Posts: A social network to promote your products

Learn how Amazon Post can help you promote your brand and increase your sales on Amazon. This article introduces you to the benefits and features of Amazon Post, as well as tips on how to maximize the impact of your content.

Charlotte Uttscheid

Introducing Amazon Inspire: The New TikTok-Inspired Amazon Ads Format for Sellers

Discover Amazon's new ad format, Amazon Inspire, which allows sellers to create short, attention-grabbing videos featuring their products and reach specific demographics or customers through targeted campaigns on the Amazon platform, all while benefiting from lower costs and higher visibility.

Megan Shope

5 tips for winning the Buy Box on Amazon

Optimize your chances of winning the Buy Box on Amazon and boosting your sales with our 5 tips for doing so, an explanation of common reasons for its loss and an overview of the recent launch of the second Buy Box, enabling fairer sales opportunities.

Megan Shope

Create a successful SEO strategy on Amazon in 5 steps

Most Amazon searches are done without a brand name. In other words, you have to do everything you can to be visible to users. Find here all the steps to achieve this.

Caroline Chapotot

Amazon store: 6 rules to follow to make the difference

Your Amazon store is your brand's showcase, and there are UI/UX rules to follow in order to make it a performance engine. We decode them for you.

Caroline Chapotot

Vendor Central vs Seller Central: How to sell on Amazon in 2022?

If you have ever browsed the net regarding the topic "Vendor central vs Seller Central", you have undoubtedly already been confronted with this flood of information dictating the only way to go. Only on Amazon, nothing is black and white. There is only THE model that best suits your products and your needs. You just have to choose the right one! We decode the rules of the game for you.

Caroline Chapotot

Amazon FBA in 2022: the advantages... and disadvantages?

In 2020, Amazon had more than 3 million active sellers on its platform, each of them trying to make their way in the crazy race for performance! It remains to choose the right model and the right method: Amazon FBA,what's that?

Caroline Chapotot

Amazon conquers Egypt : a gateway to expand on the African continent

Amazon lands in Egypt, already active through the online store Souq.com that the giant bought in 2017, Amazon continues its development and definitely enters the market under its real brand name.

Sarah Sekrane

Advertising on Amazon Ads - the ultimate guide

In this article, we reveal how to take advantage of Amazon Ads solutions. Sponsored Brand, Sponsored Product, Sponsored Display and Sponsored Video: we review the formats.

Juliette Plachez

Amazon has released its Q1 2021 results: here they are!

Every quarter, Amazon releases its results. Here they are, commented by Bizon!

Guillaume Rigallaud

Luxury on Amazon: our opinion

Luxury brands are still hesitant. But little by little, the industry is settling down on Amazon. Our forum.

Guillaume Rigallaud

Amazon's summary and numbers for the year 2020

That's it, we can officially say it: 2020 is far behind us. The opportunity to take a step back from the figures of the year on Amazon.

Alexandre Darrigo

Everything you need to know about Amazon IPI Score

The tools proposed by Amazon to analyze its stocks are too unknown. Bizon offers here a complete analysis of the Inventory Performance Index, or IPI.

Richardson Ciguene

The ultimate checklist for Amazon Promotional Days in 2020

Black Friday, Prime Days 2020 and other dates not to be missed... Thanks to Bizon, you will know everything you need to have a successful year-end on Amazon.

Alexandre Darrigo

Some Amazon markets grow faster during the COVID-19 epidemic

What is the outcome for Amazon after the health crisis? We explain everything about its volumes of visits during the pandemic.

Guillaume Rigallaud

The 5 areas where you did not expect Amazon

Did you know that in 2020, Amazon was much more than a Marketplace? We bet you did not know that Amazon was also ... these 5 domains!

Alexandre Darrigo

How Brexit will impact UK and EU sellers on Amazon

Starting in 2021, the full impact of Brexit will be seen on Amazon sellers. But what exactly will change? Bizon explains.

Guillaume Rigallaud

Amazon Brand Registry: Everything you need to know to protect your brand

Amazon provides brands with many tools to protect them from counterfeiting. Bizon takes a tour of Transparency, Project Zero, and all these essential programs.

Nicolas Habert

How to use Amazon Brand Analytics

Amazon Brand Analytics is a very powerful tool that you need to know! We tell you everything about it.

Nicolas Habert

Amazon's 2019 Year in Review in 12 Figures

Amazon numbers? We got plenty of them. We've gone to great lengths to keep only 12 and summarize 2019 for you.

Alexandre Darrigo

You’re wrong to talk about Amazon Black Friday

And that's why: we cannot limit the increase in sales for the period to a single day. Explanations.

Guillaume Rigallaud

Are Amazon and SMEs incompatible?

Spoiler alert: the answer is no. We will explain to you why, on the contrary, Amazon is an opportunity for French SMEs.

Guillaume Rigallaud

Amazon expands its B2B offer with Business Prime: let's talk about it

Did you know that there is a parallel Amazon universe dedicated to businesses and the B2B world? No ? Let us tell you!

Guillaume Rigallaud

Let's take five minutes to decrypt Nike and Amazon separation

Let's go back to the separation between Nike and Amazon. Is it an solated case? A real trend or a simple buzz? We decrypt for you.

Guillaume Rigallaud

Amazon Marketing Consultant: Drastically Increase Your Amazon ROI

Whether you're already a seller on Amazon or want to become a seller, you're going to question the added value of an Amazon marketing consultant. We discuss it.

Guillaume Rigallaud

Fusée représentant une croissance rapide sur Amazon

Boost your Amazon ACOS on PPC campaigns in 10 key steps

Another new acronym to add to your already long list of Amazon code names… Rest assured, Bizon is here to help you decode everything!

Guillaume Rigallaud

Chinese Amazon sellers increasingly present on the marketplace

40% of Amazon's best sellers are based in China compared to 26% 2 years ago. We discuss this underlying trend.

Guillaume Rigallaud

Selling on Amazon: the ultimate guide to dominate your market in 2019

When you don't know anything about it, selling on Amazon can roll back more than one. Here are some tips!

Guillaume Rigallaud

Amazon expands in the Middle East with its first Arabic language site: Amazon.ae

Amazon announced Wednesday May 1 the launch of its first Arabic site, Amazon.ae, in the United Arab Emirates.

Guillaume Rigallaud

5 steps to improve your SEO on Amazon

Discover 5 simple steps to implement to improve the referencing of your products on Amazon.

Guillaume Rigallaud

5 Amazon conversion examples using Enhanced Brand Content

Bizon gives you 5 examples of Amazon conversions enabled with Enhanced Brand Content.

Guillaume Rigallaud