Amazon's 2019 Year in Review in 12 Figures

$200,000,000,000 dollars. This is the sales volume achieved by third party sellers on Amazon, far ahead of FBA sellers ("sold and shipped by Amazon") according to Jeff Bezos. Is that too many zeros for you? Let's put it in words: two hundred billion. If you counted at the rate of one per second, you'd have 6342!

3,000,000 active sellers are listed on Amazon. An "active seller" is someone who has at least one product currently on sale. This is 17.7% more than last year. Of these three million sellers, France has 211,000. Is this a counter-performance for all that? Not really, it shows one of the best increases compared to 2018, of 29.2%. This makes it one of Europe's leading marketplaces.

280,000 sellers exceeded €100K in sales in 2019. This may not seem much, but it is on the contrary almost 10% of active sellers. And among the latter, how many have an optimized presence on Amazon? Probably the same percentage. If you are interested in joining them, contact us.

42% of the active sellers in Amazon's sixteen marketplaces are based in China. Two years ago it was 26%. We were already talking about the Chinese influence on the blog Bizon a few months ago, the trend is still true. So there's a real niche to invest in order to promote French quality. We shouldn't miss it.

78% Searches on Amazon do not include a brand name. This means that people who want to buy on Amazon start with a generic search before deciding which brand to go for. We think this is a very important number. Let's put it another way: if you don't appear in the first results, you're invisible to 78% of consumers. That's why it's important to take advantage of the maximum possibilities offered by Amazon's algorithms, the core of our expertise. Which brings us to another fact...

In 2019, 1300 AmazonBasics products were "best sellers". This is interesting in the sense that it is a direct consequence of the previous figure. The products respond to an identified need, are well placed on the keywords responding to that need... and they score. We can nevertheless qualify this statement as Amazon "Basics", "Collection" and "Essentials" still carry the name of the brand and are the strongest ranges.

**$400,000,000 has been invested since the launch of Project Zero by Amazon. Project Zero is the name given to the project to combat counterfeit products on Marketplaces. Some 5,700 brands have joined the program. Why it's important: Counterfeiting is a real problem for Amazon. It tarnishes its image and is used as a reason for some brands to leave Captain Bezos' ship (and here, we're thinking very strongly of Nike who was featured on the Bizon blog).

$9,850,000,000 dollars were invested by brands in advertising on Amazon. Another hard figure to read! Come on, let's round it up to ten billion. September 2019 marks the launch of "Sponsored Display", a retargeted advertising offer (you know, the famous cookies allowing you to receive personalized ads) aimed at brands with smaller budgets than those concerned by its "Demand Side Platform", or DSP offer. In addition, Amazon has 7.6% of the US online advertising market.

60 notices per day are left on average on the Amazon page of Apple's Earpods. That's 1800 per month. The reason for this is the addition of the ability to leave a note without leaving a written notice on Amazon. Extrapolating to all product categories, the number of rated products will probably take off. We know the influence of online reviews in the choice of a product and this is even more true on the leading e-commerce site.

49.4% of Amazon's 2019 results are generated by e-commerce. This is the first time this percentage has fallen below 50%. Cloud Hosting, Prime, Advertising are the poles constituting the majority of the other 50%. In 2019, Amazon is everywhere!

3 500 000 000 **packages were shipped and delivered by dedicated Amazon services. Consequently, this makes Amazon a very serious competitor to UPS and FedEx in the USA. It was also learned at the end of the year that Amazon was banning FedEx services from its Prime service. Quite simply. " Until the quality of these delivery services improves", still leaving the more expensive FedEx Express service available.

56,000,000 bank transactions were recorded on Black Friday in France. No need to remind you which platform preempts a good part of world trade, making this period a key moment for year-end purchases in France.

The Lord of the Rings has already been signed for two seasons on Prime Video. What you may not know is that with an estimated budget of over a billion dollars, it's the most expensive series in history.

Amazon revealed that its Alexa connected speaker was used to turn on the Christmas lights tens of millions of times over the month of December in the US. And the light was.