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Amazon Business: Why choose Amazon's B2B service?

April 25, 2023

Today, online purchasing has become a must for professionals, who wish to maximize their profit while reducing their costs. In this context, more and more companies are turning to e-commerce platforms to sell their equipment, or to make professional purchases.

Whether you are looking to save money, time, or access a wide range of products, Amazon Business is a solution not to be neglected if you are a professional, because it offers many advantages to both sellers and buyers!

(Re)discover what this service dedicated to businesses consists of and why you should be interested in it.

What is Amazon Business?

Aimed at professionals, Amazon Business is a B2B platform created by the marketplace in 2015 with the aim of meeting the needs of professionals by allowing businesses to buy and sell products in a simpler and more efficient way. The service offered by Amazon offers many features to manage its purchases as well as its sales in the best way.

The main goal of Amazon Business is to offer you a turnkey solution to save time (and money!), during your sales or purchase process. No matter what your industry or the size of your business, Amazon Business was designed to fit each of you.

Why sell on Amazon Business?

Selling on Amazon Business has multiple benefits to maximize your account potential. Here's a list of the main features you get as a seller on the platform:

  • Powerful account management tools designed to simplify selling and managing your inventory. You also have access to pricing management tools that offer competitive pricing so you can differentiate yourself from other sellers.

  • Access to professional logistics services to manage delivery and order processing.

  • Access to detailed data and statistics to understand your buyers' behaviors, and therefore adjust your sales strategy accordingly to better meet the needs of business customers.

  • The ability to create special offers for companies that buy from you, including setting up discounted rates for bulk orders.

  • A tool to simplify VAT management with Amazon's invoicing service. This service allows you to better manage taxes and invoices, to free your mind from administrative tasks.

Becoming an Amazon Business seller gives you so many features to make informed decisions to improve your performance on the platform, increase your success and therefore, your sales.

But how to sell on Amazon Business? It's very simple, all you need is an Amazon Seller account to get started and increase your impact on the marketplace tenfold!

Why buy on Amazon Business? 

Buying on Amazon also has many advantages for buyers:

  • A wide choice of products and suppliers thanks to a huge catalog with millions of products available in many categories. You will quickly find the products you need, whatever your industry.

  • A simplified shopping process, with flexible payment options and the ability to track your orders in real time. You can also access your purchase history to get an overall view of your spending.

  • Account management and reporting tools to better control your expenses and track company-wide purchases.

  • Exclusive benefits with Amazon Business Prime, including free 1-business day shipping, promotional offers, simplified returns management, and more.

As you can see, Amazon Business simplifies your business purchases considerably while offering you significant savings solutions.

In addition, the B2B service offers a loyalty program that rewards regular buyers with additional benefits! Exclusive privileges that you won't find on Amazon's B2C service as a professional.


So whether you're looking to buy in large quantities and save money, or you're looking to expand your customer base to convert as much as possible, Amazon Business is the B2B service for you.

Don't hesitate to join the millions of businesses that operate on Amazon Business!

Mathilde Coursimault

Editorial and SEO Project Manager

Publicis Groupe
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