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Introducing Amazon Inspire: The New TikTok-Inspired Amazon Ads Format for Sellers

February 22, 2023

As Amazon sellers, you're always looking for new and innovative ways to promote your products and increase sales. That's why you'll want to check out Amazon's latest advertising feature, Amazon Inspire.

What is Amazon Inspire?

Amazon Inspire is a new Amazon Ads format that allows sellers to create short, attention-grabbing videos to showcase their products. Think of it as a cross between TikTok and Amazon's Sponsored Products ads.

The format is simple: sellers can create 15-second videos featuring their products, set to music or other audio. These videos can then be used in Amazon's sponsored ad campaigns, which means they'll be shown to potential customers as they browse the Amazon website or app.

Why Amazon Inspire Could Benefit Your Business

There are a few key benefits to using Amazon Inspire as part of your retail media strategy. First and foremost, the format is highly visual and attention-grabbing. With 15 seconds to make an impact, you'll need to be creative and use eye-catching visuals to get your message across.

Another key benefit is the targeting options available with Amazon Inspire. You can use Amazon's targeting tools to show your ads to specific demographics or customers who are likely to be interested in your products. This means you can reach the right people at the right time with the right message, increasing the chances of a sale.

Finally, Amazon Inspire is a relatively new feature, which means there's likely to be less competition for ad space. This could mean lower costs for you and higher visibility for your products.

4 Tips for Success with Amazon Inspire

To get the most out of Amazon Inspire, there are a few tips you'll want to keep in mind:

  • Keep it short and sweet. Remember, you only have 15 seconds to make an impact, so make sure your message is clear and concise.

  • Use strong visuals. As mentioned, the visual element is key to the success of your Amazon Inspire ad. Use high-quality images and video to showcase your products and grab the attention of potential customers.

  • Experiment with music and audio. The right music or audio can really help set the tone for your ad and make it more memorable. Don't be afraid to try out different options to see what works best for your business.

  • Utilize targeting options. As with any ad campaign, targeting is key to success. Use Amazon's targeting options to make sure your ads are being shown to the right people.

Overall, Amazon Inspire is an exciting new ad format that could be a great addition to your marketing strategy. Give it a try and see how it can benefit your business.

Megan Shope

Brand Manager

Publicis Groupe
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