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Amazon Video Creative Builder: Videos in just 2 minutes!

July 6, 2023

As consumers increasingly turn to online platforms to make their purchases, brands compete to capture their attention in the most impactful way possible. Among the strategies that have emerged strongly in recent years, the video format has become a must-have for sellers seeking impact and engagement. In fact, 88% of online shoppers say they were convinced to buy a product or service after watching a brand's video.

Among the players who have seized this opportunity, Amazon stands out with its Sponsored Brands Video format, which continues to grow in popularity. The result is Amazon Video Creative Builder, a new advertising tool that brings video ads to life quickly... really quickly!

What is Amazon Video Creative Builder?

Amazon Creative Video Builder is a solution for creating short, personalized 15-second videos for use on Sponsored Brands. You can access it directly from your advertising console.

Once designed, these advertising videos can be displayed on cell phones and computers. They're a great way to increase your visibility and encourage new buyers to click on your videos to discover your brand through your Brand Store or your products directly!

Tool features :

  • Pre-designed templates that save you time: Discover a rich library of pre-designed templates, ready to be customized to your brand's needs. Thanks to these professional templates, creating eye-catching video ads becomes child's play.

  • Customization: With Amazon Video Creative Builder, waltz through your text, images, logo and even music to personalize your video ads and anchor them in your brand identity. Choose from a variety of fonts and colors to make your ad even more engaging.

  • Real-time preview: Your video ad comes to life before your very eyes, thanks to the tool's real-time preview. Quickly adjust and refine your visual content to achieve the desired result, without wasting a second.

  • Optimized for mobile devices: Amazon Video Creative Builder ensures that your videos are compatible with mobile devices. Mobile devices account for a growing share of online traffic and purchases, so it makes sense to target this growing audience.

Amazon Video Creative Builder benefits

With this revolutionary tool, be the master of your advertising creation on Amazon and enjoy a multitude of advantages:

  • Quick and easy creation: Say goodbye to technical video editing skills! Whether you're a beginner or an expert, the device is easy to use and lets you create striking commercials in record time.

  • Increased visibility: By broadcasting your video ads on the Amazon platform, you benefit from increased visibility with a vast audience of potential buyers. Video is the ideal format for reassuring consumers and generating traffic.

Undeniable creative limits

Amazon Video Creative Builder has opened up new possibilities for users wishing to create video content quickly and easily. However, it's important to recognize that this tool has certain limitations that can detract from the quality and impact of the videos produced.

Indeed, Amazon Video Creative Builder may lack consistency with your brand's visual identity. It doesn't allow you to customize all aspects of the video, such as fonts, colors and animations, to perfectly align with your world.

What's more, videos created with this tool can be sorely lacking in originality. Predefined templates are used by a large number of users, which can lead to uniformity and a lack of distinction.

This is where the expertise of a professional graphic designer comes into play, offering undeniable added value to video creation. They have in-depth knowledge of brand image management and can guarantee visual consistency in all videos produced, reinforcing not only brand identity but also brand recognition. They also have the ability to create unique visual elements, bringing an artistic and creative touch to each project, enabling you to stand out from the competition and effectively engage users.

Key points

Amazon Video Creative Builder is a powerful feature for creating fast video ads on Amazon. With its advanced features and ease of use, you can effectively reach your target audience and boost your sales.

However, keep in mind that this tool also has certain weaknesses that can negatively impact your brand image. Calling on graphic designers can overcome these limitations and benefit from specialized creative expertise, guaranteeing high-quality, personalized videos in line with your corporate identity.

Charlotte Uttscheid

Brand Manager Assistant

Publicis Groupe
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