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MethodologySuccess stories

360 media activation for Eukanuba

Pet shop
Pet shop
June 28, 2023

of traffic comes from ads campaigns


growth in global sales in 7 months


of "New to Brand" sales vs. 35% before


Despite being a market leader in the petfood industry, Eukanuba was struggling to expand its buyer base. Indeed, the brand's presence on Amazon for over 15 years and successful use of Amazon Ads with a high ROAS did not translate into a wider audience...

The challenge for Bizon was therefore to find a way to identify and overcome the obstacles standing in the way of the brand, in order to adopt the ideal strategy for attracting new customers and stimulating Eukanuba's growth on the marketplace.

Our action plan

  • Analysis and revision of all brand content.

  • Management of out-of-stocks using Brand Metrics and Brand Analytics to eliminate their negative impact on results.

  • Deployment of a top-of-funnel strategy to target users looking for generic keywords or competing products.

  • Injection of 300 to 800 keywords to open up new avenues for customer acquisition.

  • Development of Sponsored Brands and Sponsored Brands Video campaigns to enhance brand image and visibility.

  • Implementation of Display campaigns that promoted and increased cross-selling, loyalty and repeat purchases.

  • Manual campaign management to ensure precise targeting.

The results

Thanks to an overhaul of the Brand Store and 360° media activation, the brand gained visibility, which quickly translated into an increase in its buyer base and accelerated sales.


70% of traffic comes from ads campaigns


40% growth in global sales in 7 months


Brand Store traffic and sales multiplied by 3

Publicis Groupe
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