STRONG maximizes its performance with a 360° retail approach
units sold in Q1 2025 (vs. Q1 2024)
ROAS, +40% in Q1 2025 (vs. Q1 2024)
Consistent presence among Amazon’s best sellers in the category
Context
To accelerate the sales of STRONG streaming boxes on Amazon, we implemented a Retail 360° approach, combining Retail Operations and Retail Media.
STRONG was facing four major challenges:
Finding the right balance between Vendor and Seller to maximize product availability and operational performance
Ensuring maximum visibility on the Amazon shelf by optimizing every placement
Rethinking brand content to effectively connect with the target audience
Reaching new audience segments to gain market share
By optimizing product listings, stock management, and sponsored campaigns, we enhanced visibility and offer appeal, driving a significant increase in commercial performance.
Our action plan
Bizon implemented a range of actions to maximize STRONG’s performance by leveraging the full Amazon ecosystem, from business model and content to visibility and acquisition.
Visibility: Maximizing product presence by optimizing variation strategy to capture a wider audience. By securing strategic placements (like the first page of search results), it limits opportunities for competitors to target these premium spots.
Stock Management: Leveraging both Amazon platforms by sending bulk inventory via Seller, then accelerating sales through Vendor. This approach helps win the buy box battle against aggressive resellers.
Visual Content: Creating engaging assets to convert visitors (A+ Pages, Brand Store, Images, and Video)
A/B Testing: Systematically validating recommendations through A/B testing to ensure best practices that maximize conversion rates and commercial impact.
Retail Media: Increasing touchpoints to cover the entire marketing funnel and boost ASIN visibility through strategic ad investment
The results
By activating Content, Retail Operations, and Retail Media in a complementary way, we drove strong customer acquisition while maintaining profitability.
The result: solid sales growth that positioned STRONG among the top manufacturers on Amazon France.
x2.5 units sold in Q1 2025 (vs. Q1 2024)
8.87 ROAS, up 40% in Q1 2025 (vs Q1 2024): Exceptional profitability for an acquisition-driven strategy
TOP 50: A consistent presence among the category's best sellers on Amazon
