Visibility, Acquisition, Conversion: Succeeding in Your Amazon Launch
Continuous presence among the best-sellers of the category.
Conversion rate since SEO optimisations in Q2 2025.
Total sales in 2025 YTD vs. the previous year.
Context
RIGA S.A.S. is a French Pet Food company with 65 years of experience and nearly €60M in revenue.
Since early 2025, Bizon has been supporting RIGA by fully managing their account from both an operational and media perspective. Bizon’s objectives are to:
Strengthen the brand’s visibility on Amazon FR
Enhance its positioning
Grow sales through our Retail Operations and Retail Media support services
Our plan of action
Audits & Analysis: catalogue prioritisation, monthly performance analysis, SEO monitoring.
SEO & Catalogue Optimisation: optimisation of listings and product pages, implementing variations to maximise visibility.
Retail Media: creation of advertising campaigns on priority SKUs, diversification of formats, highlighting top ASINs.
Store & Brand Content: revamp of the store, homepage and brand banner to strengthen awareness and boost media exposure.
Logistics & Pricing: updating purchase prices and pack sizes to maintain effective stock management.
Results
By combining Retail Operations, Retail Media and Content, we successfully generated strong acquisition while maintaining profitability. Results: solid sales growth, positioning RIGA among the top sellers in Pet Food on Amazon France:
+65% conversion rate since SEO optimisations in Q2 2025
+34% total sales in 2025 YTD vs. the previous year
Continuous presence in the TOP 50 of the Cat Litter & Rodents & Co. categories
